進階搜尋


下載電子全文  
系統識別號 U0026-0211201700462300
論文名稱(中文) 國際企業重返退出的市場之研究; 以台灣市場為例
論文名稱(英文) Market Re-entry of Multinational Firms: Case of Taiwan
校院名稱 成功大學
系所名稱(中) 國際企業研究所
系所名稱(英) Institute of International Business
學年度 106
學期 1
出版年 106
研究生(中文) 金茶怡
研究生(英文) Dayi-Kim
學號 R66047015
學位類別 碩士
語文別 英文
論文頁數 52頁
口試委員 指導教授-張紹基
口試委員-陳麗宇
口試委員-翁鶯娟
口試委員-張瑞琪
中文關鍵字 國際市場重返進入  台灣市場  再投入決定因素再重返進入決定因素 
英文關鍵字 International market re-entry  Taiwan’s market  Re-entry determinants 
學科別分類
中文摘要 對於經歷不幸事件並退出具體市場的企業而言,再重返 (Re-entry) 市場是非常具有挑戰性的行動,自從企業退出後,度過了幾個空白時期,但最終,這些退出企業又選擇重新進入該市場,這樣的經過被稱為市場重返過程。
跨國企業在台灣市場本來是相當活躍的,但自從2008年全球金融危機之後,台灣的經濟情勢變差,因此部分外國投資停止,也有企業選擇退出台灣。目前,台灣經濟處於復甦期,投資者仍舊沒有足夠的信心進行大量投資。然而,還是有一些公司試圖第二次進入台灣市場,甚至是多次地市場再重返過程。
本論文探討跨國企業重新進入台灣市場的目標及決定性因素,調查三個國際企業,Kia、Motorola及Nokia,針對再次國際化的過程,將市場經驗與相關文獻進行比較,從這些分析確定新國際企業再投入市場的模式,並了解企業歷史對於再投入的影響,最後,期望這些國際市場重返的研究結果可以提供好的建議給予未來想進入台灣市場的國際公司。
英文摘要 Market re-entry is quite challengeable action for exited firms that already experienced the unfortunate events and withdrew from the specific market. Since then, they went through several periods of blank time without involvement of exited market. Eventually, the firms re-entered in the exited market, which is labeled as Re-entry process.
There has been an increasing number of multinational firms’ international activities in Taiwan market. However, in the aftermath of the global financial crisis since 2008, Taiwan economic situation have been slowed down. Accordingly, various foreign investments were discontinued and some firms completely exited from Taiwan. Even now, Taiwan’s economy is still in the recovery period where investors are still not confident enough to make large investments. Nevertheless, some firms attempt to re-enter at the situation, moreover, re-entered for the second time around or more.
As a result, there is a phenomenon that would stimulate curiosity to research the topic and determine which decisive factors and ultimate objectives let the multinational firms to re-enter Taiwan’s market. We investigated the re-entry process of three selected cases, Kia, Motorola, Nokia, and compared the empirical findings analyzed to the literatures regarding re-internationalization. Since then, the model of the process of re-entry could be ascertained that the re-entering firm understood its history and could have how much of influence into re-entry`s effort. Finally, the results that could be taken into account when entering or re-entering Taiwan’s market were summarized and suggested for future firms.
論文目次 Chapter 1 INTRODUCTION..... 1

Chapter 2 LITERATURE REVIEW...... 5
2.1 Motivation in Re-entering international........ 5
2.2 The process of International Market Re-entry......5
2.2.1 Market Entry...... 6
2.2.2 Market Exit..........6
2.2.3 Time-out period........7
2.3 Key drivers of international Re-entry......8
2.3.1 International heritage..... 8
2.3.2 Firm`s knowledge.....10
2.4 Re-entry objectives..... 11

Chapter 3 METHODOLOGY..... 14
3.1 Case Selection.......14
3.2 Case Study for 3 Firms (KIA, NOKIA, MOTOROLA)......16
3.2.1 Case Study for KIA....16
3.2.1.1 Taiwan`s Automotive Industry....18
3.2.1.2 History of Kia in Taiwan....... 18
3.2.2 Case Study for MOTOROLA, NOKIA....19
3.2.2.1 Taiwan`s Mobile Industry....20
3.2.2.2 History of Motorola in Taiwan....21
3.2.2.3 History of Nokia in Taiwan...22
3.3 Interview process for research cases.......22

Chapter 4 ANALYSES AND FINDINGS...26
4.1 Empirical Finding ...26
4.2 KIA`s Re-entry process......29
4.2.1 Comprehensive conclusion for Kia`s case..31
4.3 Motorola`s Re-entry process.... 33
4.3.1 Comprehensive conclusion for Motorola `s case..... 34
4.4 Nokia `s Re-entry process....35
4.4.1 Comprehensive conclusion for Nokia`s case.....37

Chapter 5 CONCLUSION AND SUGGESTION........39
5.1 Conclusion.....39
5.2 Re-entry Objective.......43
5.3 Suggestions to Future firms......43
5.4 Limitations and Future Research..... 45

REFERENCE..47
APPENDIX.... 50

參考文獻 Journal Article;
Agndal, H., & Axelsson, B. (2002). Internationalisation of the firm—The influence of relationship sediments. In V. Havila, M. Forsgren, & H. Ha˚ kansson (Eds.), Criticalperspectives on internationalisation (pp. 437–456). Amsterdam: Pergamon.
Akhter, Syed H. , & Choudhry, Yusuf A.. (1993). Forced withdrawal from a country market: Managing political risk. Business Horizons, Vol. 36(Issue 3 May/Jun93),47–54.
Alajoutsijärvi, K., Möller, K., & Tähtinen, J. (2000). Beautiful exit: how to leave your business partner. European Journal Of Marketing, 34(11/12), 1270-1290.
Ansic, D., & Pugh, G. (1999). An experimental test of trade hysteresis: Market exit and entry decisions in the presence of sunk costs and exchange rate uncertainty. Applied Economics, 31, 427.436
Anne Skaates, M., Tikkanen, H., & Lindblom, J. (2002). Relationships and project marketing success. Journal Of Business & Industrial Marketing, 17(5), 389-406.
Austrade. (2002). Knowing & growing the exporter community. Sydney: Australian Trade Commission.
Autio, E., Sapienza, H., & Almeida, J. (2000). EFFECTS OF AGE AT ENTRY, KNOWLEDGE INTENSITY, AND IMITABILITY ON INTERNATIONAL GROWTH. Academy Of Management Journal, 43(5), 909-924.
Bell, J., McNaughton, R., Young, S., & Crick, D. (2003). Towards an integrative model of small firm internationalisation. Journal of International Entrepreneurship,1(4), 339–362.
Bella, A., & D.Lantz, A. (2011). International Market Exit and Reentry; What are the links between foreign market exits and reentries?, 35.
Benito, G. R. G., & Welch, L. S. (1997). De-internationalization. Management International Review, 37(Special issue 2), 7–25.
Bernini, M., Du, J., & Love, J. (2016). Explaining intermittent exporting: Exit and conditional re-entry in export markets. Journal Of International Business Studies, 47(9), 1151
Buckley, P. J., & Casson, M. C. (2009). The internationalization theory of the multinational enterprise: a review of the progress of a research agenda after 30 years. Journal of International Business Studies, 40, 1563–1580.
Cavusgil, S. T., Calantone, R. J., & Zhao, Y. (2003). Tacit knowledge transfer and firm innovation capability. Journal of Business and Industrial Marketing, 18(1), 6–21.
Conner, K., & Prahalad, C. (1996). A Resource-Based Theory of the Firm: Knowledge Versus Opportunism. Organization Science, 7(5), 477-501.
Crick, D. (2002). The decision to discontinue exporting: SMEs in two U.K. trade sectors. Journal of Small Business Management, 40(1), 66–77.ma
Crick, D. (2004). SME’s decision to discontinue exporting: An exploratory investigation into practices within the clothing industry. Journal of Business Venturing. Vol. 19. No. 4. pp 561-­‐587.
Dewitt, R-­L. (1993). The Structural Consequences of Downsizing. Organization Science.Vol. 4. No. 1.
Eriksson, K., & Chetty, S. (2003). The effect of experience and absorptive capacity on foreign market knowledge. International Business Review, 12(6), 673-695.
Eriksson, K., Johanson, J., Majkgård, A., & Sharma, D. (1997). Experiential Knowledge and Costs in the Internationalization Process. Journal Of International Business Studies, 28(2), 337-360.
Freeman, S. (2007). An integrated framework of de-internationalization strategies for smaller born-globals. Exploiting the B2B knowledge network: New perspectives and core concepts, 23rd IMP conference proceedings.
Gundlach, G., Achrol, R., & Mentzer, J. (1995). The Structure of Commitment in Exchange. Journal Of Marketing, 59(1), 78.
Hadjikhani, A., Johansson, J. (1996). Facing Foreign Market Turbulence: Three Swedish Multinationals in Iran. Journal of International Marketing. Vol. 4. No. 4. Pp 53-­‐ 74.
Havila, V., & Wilkinson, I. (2002). The principle of the conservation of business relationship energy: or many kinds of new beginnings. Industrial Marketing Management, 31(3), 191-203.
Javalgi, R., Deligonul, S., Dixit, A., & Cavusgil, S. (2011). International Market Reentry: A Review and Research Framework. International Business Review, 20(4), 377-393.
Johanson, J., & Vahlne, J. (1977). The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments. Journal Of International Business Studies, 8(1), 23-32.
Karakaya, F. (2000). Market exit and barriers to exit: Theory and practice. Psychology And Marketing, 17(8), 651-668.
Luo, Y., & Peng, M. W. (1999). Learning to compete in transition economy: experience, environment and performance. Journal of International Business Studies, 30(2), 269–296.
Mata J., & Portugal P. (2000). Closure and Divestiture by foreign entrants: The Impact of entry and post entry strategies, Strategic Management Journal, Vol. 21, No. 5, pp 549-­‐ 562
Sapienza, H. J., Autio, E., George, G., & Zahra, S. A. (2006). A capabilities perspective on the effects of early internationalization on firm survival and growth. Academy of Management Review, 31(4), 914–933.
Sivakumar, K. (2002). Simultaneous determination of entry timing and involvement level: An optimization model for international marketing. International Marketing Review, 19(1), 21.38.
Skaates, M. A., Tikkanen, H., & Lindblom, J. (2002). Relationships and project marketing success. Journal of Business and Industrial Marketing, 17(5), 389.406.
Stam, E., Audretsch, D. & Meijaard, J. (2006, March). Renascent entrepreneurship. ERIM report, no. 17.
Tamer Cavusgil, S., Calantone, R., & Zhao, Y. (2003). Tacit knowledge transfer and firm innovation capability. Journal Of Business & Industrial Marketing, 18(1), 6-21.
Teece, D. (1998). Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How, and Intangible Assets. California Management Review, 40(3), 55-79.
Welch, L. S., & Luostarinen, R. (1988). Internationalization: Evolution of a concept. Journal of General Management, 14(2), 34–55.
Welch, C., & Welch, L. (2009). Re-internationalisation: Exploration and conceptualisation. International Business Review, 18(6), 567-577.
Yeniyurt, S., Cavusgil, S. T., & Hult, G. T. M. (2005). A global market advantage framework: the role of global market knowledge competencies. International Business Review, 14, 1–19.
Zahra, S. (2005). A theory of international new ventures: A decade of research. Journal of International Business Studies, 36, 20–28.
Zhou, L. (2007). The effects of entrepreneurial proclivity and foreign market knowledge on early internationalization. Journal Of World Business, 42(3), 281-293.

Books:
Root, F. (1994). Entry strategies for international markets. New York: Lexington Books
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2017-11-06起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2017-11-06起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw