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系統識別號 U0026-0202201501244300
論文名稱(中文) 品牌及產品管理如何影響併購公司併購後績效?
論文名稱(英文) How Does Brand and Product Management Affect the Acquiring Firm’s Post-Acquisition Performance?
校院名稱 成功大學
系所名稱(中) 國際企業研究所
系所名稱(英) Institute of International Business
學年度 103
學期 1
出版年 104
研究生(中文) 李以妶
研究生(英文) Yi-Syuan Lee
學號 R66011022
學位類別 碩士
語文別 英文
論文頁數 55頁
口試委員 指導教授-曾瓊慧
口試委員-張紹基
口試委員-方世杰
中文關鍵字 併購  品牌及產品管理  併購後績效 
英文關鍵字 M&A  brand and product management  post-acquisition performance 
學科別分類
中文摘要 近年來,有越來越多企業採用併購策略作為提升獲利的方法之一,然而,並不是每一個併購都能為併購方帶來正向的效益,影響併購方併購後績效的因素有許多種,而此篇論文從品牌及產品管理的角度探討此問題,我們選擇了自2001年至2010年間,在美國及歐盟國家所發生的併購案做為樣本,利用回歸分析來驗證文中的假設,實證結果顯示出被併購方品牌名稱的存續對於併購方的併購後績效有顯著且正向的影響,但併購方及被併購方的產品線差異以及產業的關聯性對於併購方的併購後績效卻沒有顯著的影響。本論文提供了學者及管理者進行併購後在品牌及產品管理的實行上之意涵及建議,並從不同的構面來審慎的思考各因素對併購後績效帶來的影響。
英文摘要 Despite the fact that there are more and more firms that adopt M&A strategy as the way to enhance profitability, not all the M&A deals have a positive impact on the acquiring firm. There are multiple reasons influencing acquiring firms’ post-acquisition performance. This thesis revisits the topic of performance implication of acquisitions from the angle of brand and product management. We compiled a sample of acquisition deals taking place in the U.S. and European Union countries during 2001 and 2010. We found that the existence of target firms’ brand name has a positive impact on acquiring firms’ post-acquisition performance. However, there is no significant relationship between the number of the target firm’s product lines new to the acquirer and post-acquisition performance. Industry relatedness does not significantly affect acquiring firms’ post-acquisition performance either. Our findings provide important implication to the literature and managers in the way that analyze the brand and product management issue from more comprehensive perspective.
論文目次 Abstract I
摘要 II
Content III
Content of Table V
Content of Figure V
Chapter 1. Introduction 1
Chapter 2. Literature Review 5
2.1 Resources endowments of target and acquiring firms 5
2.2 Relatedness between target and acquiring firms 9
2.3 Post-acquisition management 13
Chapter 3. Hypotheses Development 17
3.1 Brand name and post-acquisition performance 18
3.2 The number of the target firm’s product line new to the acquirer 21
3.3 Industry relatedness and post-acquisition performance 25
Chapter 4. Research Design 28
4.1 Sample and data sources 28
4.2 Variables and measures 32
4.2.1 Dependent variable 32
4.2.2 Independent variable 32
4.2.3 Control variable 34
4.3 Statistical techniques 37
Chapter 5. Analyses and Results 38
Chapter 6. Discussion and Conclusion 45
6.1 Theoretical implications 45
6.2 Managerial implications 48
6.3 Limitations and future directions 50
References 52
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