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論文名稱(中文) 城市環境對商業創新之影響— 以移居台南之生活風格企業家為例
論文名稱(英文) Revealing the City Environmental Impact on the Business Innovation – a Perspective from Migrant Lifestyle Entrepreneurs in Tainan, Taiwan
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industry Design
學年度 102
學期 2
出版年 103
研究生(中文) 范怡蓁
研究生(英文) Yi-Chen Fan
學號 S36994047
學位類別 碩士
語文別 英文
論文頁數 113頁
口試委員 指導教授-仲曉玲
口試委員-楊佳翰
口試委員-蕭瑞麟
中文關鍵字 創意生態  城市環境  商業創新  生活風格企業家 
英文關鍵字 creative ecologies  city environment  business innovation  migrant lifestyle entrepreneur 
學科別分類
中文摘要 都市發展研究往往以城市為範圍,透過人口、市場與產業資料來評估城市特質,如文化與商業等。隨新產業及商業模式的形成,都市發展研究由如何創造宜居環境轉變為探討城市環境如何培育創意與商業創新。同時探討創意、創新產生後,如何影響與塑造城市文化。根據約翰霍金斯在創意生態一書中所說,多樣化的環境如城市能刺激人們的適應行為,在適應的過程中引起的改變發展為商業創新,並再次增加環境中的多樣性,這個持續的循環在本研究中稱為創意生態循環。本研究以約翰霍金斯的理論為基礎探討城市環境與居住者間的關係,並著重於城市環境對生活風格企業家在商業創新過程中的影響。近年來,出現人們由其他縣市移居台南並在台南成立生活風格企業的島內移民現象。本研究透過與五位移居台南且經營不同類型生活風格企業的生活風格企業家進行深度訪談,由生活風格企業家的角度了解城市環境與居住者間的動態關係。結果顯示,城市環境可以是商業創新的源頭,也可能扮演創新過程中的輔助角色。台南的創意生活產業趨勢並非吸引島內移民的單一因子,城市文化中的包容性、慢活風格與島內移民生活風格企業家間形成的互利共生群聚才是支持生活風格企業家在台南創業的主要因素。
英文摘要 A city is often valued as a scope in urban development researches when evaluating various aspects such as culture and commerce based on demographics, markets, and industries. Over the years, as new industries and business models emerges, urban development researches shift from questioning how to build a habitable environment to exploring how the city environment nurtures creativity and innovation which contribute back to shaping a city’s cultural aspects. According to John Howkins, an environment of diversity, such as a city, can stimulate the adaptively of its inhabitants. On the economy aspect, innovation on business model usually reflects from a progressive turn in city environment, which could further increase the diversity of a city. This process forms a looping circle, which this research had coined as the “creative ecology loop”. This study is based on Howkins’ “Creative Ecologies” theory to discuss the relationship and dynamics between a city environment and its human inhabitants within the scope of innovative activities in practicing lifestyle business. Based on observation, the recent business trend in Tainan City suggested a peculiarity of how there seems to be an increasing number of non-locals migrating to Tainan City to start up lifestyle businesses. To justify this observed trend, this research interviewed five migrant lifestyle entrepreneurs from different sub-lifestyle industries. In-depth interviews were made to collect first-hand insights, which reveals the dynamic relationship between the city and its inhabitants. Results of this research suggest that as an environment, a city can be a resource to promote and support innovative activity. The raising business trend is not the sole motive to attract migrants. Furthermore, the lenient, laid-back city culture of Tainan and the mutualistic cluster of migrant lifestyle entrepreneurs could also be the encouraging factors for similar entrepreneurship.
論文目次 ABSTRACT I
摘要 II
誌謝 III
CHAPTER I: INTRODUCTION 1
1.1 RESEARCH BACKGROUND AND MOTIVATION 1
1.2 RESEARCH QUESTIONS 4
1.3 RESEARCH OBJECTIVES 4
CHAPTER II: LITERATURE REVIEW 5
2.1 LIVING ENVIRONMENTS OF THE PAST 5
2.1.1 A livable city- the environment where we want to live 7
2.1.2 Current applications of livability 8
2.2 CREATIVE CITIES: THE GENERATOR OF CREATIVITY 13
2.2.1 Building a creative city 13
2.2.2 Creative ecologies: why here and not elsewhere 16
2.3 BUSINESS INNOVATIONS AND THE ENVIRONMENT 19
2.3.1 The environmental impacts on business innovation 22
2.3.2 Business innovation in lifestyle businesses 24
2.4 LIFESTYLE BUSINESSES AND THEIR MAKERS: LIFESTYLE ENTREPRENEURS 26
2.4.1 Individualism versus industry 28
2.4.2 Lifestyle entrepreneur and the pursuit environment 29
CHAPTER III: METHODOLOGY 32
3.1 RESEARCH METHODS 34
3.2 SUBJECT SELECTION CRITERIA 38
3.3 DATA COLLECTION 39
3.4 DATA ANALYSIS PROCEDURE 39
CHAPTER IV: RESEARCH ANALYSIS AND FINDINGS 41
4.1 SUBJECT INTRODUCTION 41
4.1.1 兩倆 Liang-Liang 41
4.1.2 轉圈圈 Circle Home 43
4.1.3 木子到森 MoziDozen 45
4.1.4 別寓 Retrogarde 47
4.1.5 農麗 Nong-Li 48
4.2 DIFFERENT PURSUITS OF LIFESTYLE ENTREPRENEURS 49
4.2.1 Living environment as attraction 50
4.2.2 Crafting environment as attraction 52
4.2.3 Summary 54
4.3 FORMING CLUSTERS PROMOTES THE ADAPTATION OF MIGRANT LIFESTYLE ENTREPRENEURS 55
4.3.1 Adaptation in different life and business stages 55
4.3.2 Forming a cluster 58
4.3.3 Clusters provide unconditional support and business knowledge 59
4.3.4 Cluster provide resources for creative act 61
4.3.5 Mutualism and independence 62
4.3.6 Summary 65
4.4 BUSINESS INNOVATION- AN OUTCOME OF EMBEDDEDNESS AND INTERNALIZATION 66
4.4.1 Embeddedness produces service innovation ideas 67
4.4.2 Internalization is the key to the realization of product innovation 73
4.4.3 Individualism inhibits collaboration 84
4.4.4 Summary 85
CHAPTER V: DISCUSSION AND CONCLUSION 87
5.1 DISCUSSION 87
5.1.1 Creative ecology loop among lifestyle entrepreneurs 87
5.1.2 Creative ecology loop in lifestyle business 90
5.1.3 Creative ecology loop in lifestyle industry 94
5.2 CONCLUSION 96
5.2.1 The creative ecology loop of lifestyle industry in Tainan 96
5.2.2 Research limitations and future directions 98
REFERENCE 100
APPENDICES 104
APPENDICES 1- PILOT QUESTIONNAIRE 105
APPENDICES 2- INTERVIEW OUTLINE 107
APPENDICES 3- INNOVATION RADAR 113
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