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系統識別號 U0026-0107201503473100
論文名稱(中文) 科技依賴:動機與預防因子
論文名稱(英文) Technology Dependence: Motives and Prevention Factors
校院名稱 成功大學
系所名稱(中) 電信管理研究所
系所名稱(英) Institute of Telecommunications and Management
學年度 103
學期 2
出版年 104
研究生(中文) 蔡孟洋
研究生(英文) Meng-Yang Tsai
學號 R96014018
學位類別 碩士
語文別 英文
論文頁數 80頁
口試委員 指導教授-廖俊雄
口試委員-徐國鈞
口試委員-黃郁雯
口試委員-呂錦山
口試委員-康信鴻
中文關鍵字 行動資通訊科技產品和服務  科技依賴  使用與滿足理論  網路外部性  結構方程模型 
英文關鍵字 Mobile information and communications technology devices and services (MICTD&S)  technology dependence  uses and gratifications  network externalities  structural equation modeling (SEM) 
學科別分類
中文摘要 隨著網路的普及以及通訊科技的發展,人們可以隨時隨地使用網路與世界各個地方連結,特別是行動資通訊科技產品(智慧型手機及平板電腦)以及服務(基本通話、簡訊以及應用程式)已經逐漸融入到現代人的生活當中,然而就在大家都在使用行動資通訊科技產品以及服務的同時,不適當的使用現象也越來越頻繁的出現,像是駕駛一邊開車一邊傳簡訊,或是太專注在滑手機以及平板電腦而忽略周遭的人事務因而掉到水溝或是海中的事件層出不窮,長時間的使用也會造成負面的生理影響,像是肩頸痠痛或是眼睛疾病的病變產生。
本次研究想要藉由使用與滿足理論以及網路外部性來探討行動資通訊科技產品以及服務的持續使用意願以及科技依賴背後的動機並且根據研究結果提出實際的管理意涵來降低使用者的依賴行為,問卷的收集以街訪的方式進行,訪問對象為有在使用行動資通訊科技產品以及服務的民眾,最後回收回來的樣本數為609份,其中有效樣本數為512份。所收集到的資料會先進行探索性因素分析以及驗證性因素分析,接著運用結構方程模型來檢視研究所提出的假設關係。
研究的結果顯示社交、便利、休閒、網絡大小及互補性皆與持續使用有顯著的正向關係,而持續使用的意願也發現與科技依賴有顯著的正向關係,但資訊獲取卻沒有與持續使用意願有顯著的關係,透過中介分析的結果發現便利、社交以及休閒會更進一步的間接導致科技依賴,便利的獲取讓使用者能夠隨時隨地的使用行動資通訊科技產品以及服務,但也因此產生許多意外事故的發生,由其是行人邊走邊滑手機的情況日益增加,此外研究也發現使用者想要藉由行動資通訊科技產品以及服務去獲取社交以及休閒的滿足,但在他們獲取社交以及休閒的滿足的同時,也導致了依賴行為的產生,本研究的結果提供了許多管理意涵供相關機構單位參考。
英文摘要 Thanks to the high Internet penetration and advanced mobile telecommunications technology, nowadays people are able to connect to the whole world anywhere and anytime. Especially with the emergence of mobile information and communications technology (ICT) devices (e.g., smartphone and tablet) and services (e.g., call, SMS and app), people’s life quality has been greatly improved. However, the excessive usage of mobile ICT devices and services (MICTD&S) may lead to technology dependence. The phenomenon of technology dependence on mobile device and service can be observed everywhere. Users could easily check new posts and photos shared by their friends since the apps of social networking sites are available on mobile devices. In fact, continuingly checking social media on mobile devices has become a habit for many users. This growing obsession could affect an individual’s mental and physical health and even put him/her into dangerous situations.
The aim of this study is to understand the motives of individuals who excessively uses MICTD&S and the formation of technology dependence. Uses and gratifications theory, network externalities and technology dependence are applied as the theoretical framework. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) are conducted to examine the discrepancy between hypotheses and empirical data and test whether the proposed theoretical model fits the empirical data. Subsequently, structural equation modeling (SEM) is applied to test the causal model and understand the relationship among constructs. Empirical data collected from 512 Taiwanese MICTD&S users shows that there are significant characteristic differences among three study groups: non-technology dependence (TD) users, possible-TD users, and TD users. SEM results reveal that except for information seeking, social networking, convenience, relaxation, network size and complementarity play important roles in predicting continuance intention to use MICTD&S, which results in positive impact on technology dependence. In order to further understand whether the factors of gratifications and network externalities have the effect on technology dependence, mediation analysis is conducted. The outcome reveals social networking, convenience, and relaxation are the three main factors predicting users’ technology dependence. This study provides some managerial implications from the perspective of legislation, devices and group treatments for government and health care center to handle the rising problems of technology dependence.
論文目次 Table of Contents iv
List of Tables v
List of Figures vi
Chapter One Introduction 1
1.1 Background and Motivation 1
1.2 Research Objectives 4
Chapter Two Theoretical Background 6
2.1 Uses and Gratifications Theory 6
2.2 Network Externalities 9
2.3 Technology Dependence 10
Chapter Three Hypothesis Development 13
3.1 Continuance Intention to Use and Technology Dependence 13
3.2 U&G and Continuance Intention to Use 14
3.3 Network Externalities and Continuance Intention to Use 17
Chapter Four Methodology 19
4.1 Measurement Development 19
4.2 Data Collection and Sampling 23
4.3 Analysis Method 23
Chapter Five Empirical Results 28
5.1 Descriptive Statistics Analysis 28
5.2 Exploratory Factor Analysis 35
5.3 Confirmatory Factor Analysis 42
5.4 Structural Equation Modeling 45
Chapter Six Conclusion and Discussion 54
6.1 Summary of the Results 54
6.2 Managerial Implication 55
6.3 Limitation and Future Research 57
References 59
Appendix A: Items in Questionnaire 72
Appendix B: Questionnaire in Chinese 74
Appendix C: Demographic characteristics for three study groups 78
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