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系統識別號 U0026-0106201323441100
論文名稱(中文) App開發者開發動機模型之研究
論文名稱(英文) A Study of App Developers’ Developed Motivational Model
校院名稱 成功大學
系所名稱(中) 資訊管理研究所
系所名稱(英) Institute of Information Management
學年度 101
學期 2
出版年 102
研究生(中文) 黃郁雯
研究生(英文) Yu-Wen Huang
學號 R76004077
學位類別 碩士
語文別 英文
論文頁數 120頁
口試委員 指導教授-謝佩璇
口試委員-呂執中
口試委員-陳偉凡
中文關鍵字 心理需求  電腦自我效能  內在動機  外在動機  App開發者 
英文關鍵字 Psychological Needs  Computer Self-Efficacy  Intrinsic Motivation  Extrinsic Motivation  App developer 
學科別分類
中文摘要 近年來智慧型行動裝置的蓬勃發展,帶動了行動應用軟體(App)需求的大幅成長,在此趨勢下,許多行動軟體商店與軟體開發者開始投入開發App。然而隨著App不斷的推陳出新,App開發者在其中所扮演的角色也越來越重要。雖然以往曾有研究探討影響軟體開發者的動機,但卻甚少對專門從事App開發的軟體開發者的動機來做探討。因此,本研究將採用自我決定理論為框架並結合社會認知理論的電腦自我效能來建立影響遊戲類App開發者開發行為的動機模型,衡量不同的動機因素對其開發行為的影響。
研究總計回收216份有效問卷,以SEM方法進行資料分析。其次,進一步進行半結構式訪談來確認影響開發者開發的關鍵因素。結果發現,自主性與歸屬感對內在動機與外在動機具顯著影響;電腦自我效能對內在動機與外在動機不具顯著影響。而影響App開發者開發行為的主要因素為:知識追求、成就取得、刺激體驗與獎金酬勞;而工作環境與他人回饋對其開發行為並不具顯著影響。此研究結果可以提供給行動軟體商店業者參考,以提升行動軟體商店的開發品質。
英文摘要 The rapid expansion of use of mobile devices, driving rapid growth in demand for applications (Apps) has created trend for many purveyors of software for mobile devices to invest heavily in response to the demand. Although previous research has discussed the motivations for software developers, few studies specifically considered App developers’ motivations. Therefore, this study uses self-determination theory as a framework, and combined with social cognitive theory, to establish a motivational model which contains different levels of psychological needs. By verifying the model, the critical factors of App developers’ engagement in developing Apps for mobile devices can be determined.
This study employs a questionnaire distributed to App developers, and then conducts semi-structured interviews to further verify the model. According to SEM analysis results of 216 valid responses, and the transcripts obtained from eight App developers, this study finds that autonomy and relatedness have significant impacts on intrinsic and extrinsic motivations. The key factors influencing their behavior are: “pursuit of knowledge,” “sense of accomplishment,” “stimulating experience,” and “rewards and compensation.” The results of this study provide a reference for suppliers of software for mobile devices which can enhance the quality applications’ development to contribute to the commercial success of those suppliers.
論文目次 Chapter 1 Introduction 1
1.1 Research Background and Motivation 1
1.2 Research Purposes 7
1.3 Research Scopes and Limitations 7
1.4 Research Procedures 9
Chapter 2 Literature Review 11
2.1 Development Status of the Apps Market 11
2.2 Psychological Needs of Self-Determination 16
2.2.1 Psychological Needs 18
2.2.2 Computer Self-Efficacy 21
2.3 Intrinsic/Extrinsic Motivation and Software Developed Behavior 26
2.3.1 Intrinsic/Extrinsic Motivation 29
2.4 Summary of Literature Review 40
Chapter 3 Research Methodology 41
3.1 Research Model and Hypothesis 41
3.2 Research Participants and Tools 45
3.2.1 Research Participants and Scope 45
3.2.2 Questionnaire Design and the Establishment of Reliability & Validity 46
3.2.3 Semi-Structured Interviewees 54
3.3 Data Collection and Analysis Methods 58
3.3.1 Data Collection 58
3.3.2 Pre-Test 60
3.3.3 Data Analysis Methods 62
Chapter 4 Data Analysis 67
4.1 Descriptive Statistics 67
4.1.1 Data Collection Period and Sample Size 67
4.1.2 Participants’ Demographics 67
4.1.3 Descriptive Statistics of Observed Variables 69
4.1.4 Homogeneity Testing 71
4.1.5 Normality Testing of Observed Variables 73
4.2 Common Method Variance Analysis 75
4.3 Reliability Analysis 76
4.4 Correlation Analysis 77
4.5 Measurement Model 78
4.5.1 Convergent Validity 78
4.5.2 Discriminant Validity 80
4.5.3 Model Fit Testing 81
4.6 Structural Model 82
4.6.1 Path Analysis of Overall Model 82
4.6.2 Path Analysis of Second-Order Model 83
4.6.3 Hypothesis Testing 85
4.7 Interview Results 87
Chapter 5 Conclusions 98
5.1 Discussions 98
5.1.1 The Impact of Psychological Needs on Intrinsic Motivation and Extrinsic Motivation 98
5.1.2 The Impact of Intrinsic Motivation on Developed Behavior 99
5.1.3 The Impact of Extrinsic Motivation on Developed Behavior 100
5.2 Contributions 101
5.2.1 Theoretical Implications 102
5.2.2 Practical Implications 103
5.3 Limitation and Future Research 105
References 107
APPENDIX I 117
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