||A Study of App Developers’ Developed Motivational Model
||Institute of Information Management
The rapid expansion of use of mobile devices, driving rapid growth in demand for applications (Apps) has created trend for many purveyors of software for mobile devices to invest heavily in response to the demand. Although previous research has discussed the motivations for software developers, few studies specifically considered App developers’ motivations. Therefore, this study uses self-determination theory as a framework, and combined with social cognitive theory, to establish a motivational model which contains different levels of psychological needs. By verifying the model, the critical factors of App developers’ engagement in developing Apps for mobile devices can be determined.
This study employs a questionnaire distributed to App developers, and then conducts semi-structured interviews to further verify the model. According to SEM analysis results of 216 valid responses, and the transcripts obtained from eight App developers, this study finds that autonomy and relatedness have significant impacts on intrinsic and extrinsic motivations. The key factors influencing their behavior are: “pursuit of knowledge,” “sense of accomplishment,” “stimulating experience,” and “rewards and compensation.” The results of this study provide a reference for suppliers of software for mobile devices which can enhance the quality applications’ development to contribute to the commercial success of those suppliers.
Chapter 1 Introduction 1
1.1 Research Background and Motivation 1
1.2 Research Purposes 7
1.3 Research Scopes and Limitations 7
1.4 Research Procedures 9
Chapter 2 Literature Review 11
2.1 Development Status of the Apps Market 11
2.2 Psychological Needs of Self-Determination 16
2.2.1 Psychological Needs 18
2.2.2 Computer Self-Efficacy 21
2.3 Intrinsic/Extrinsic Motivation and Software Developed Behavior 26
2.3.1 Intrinsic/Extrinsic Motivation 29
2.4 Summary of Literature Review 40
Chapter 3 Research Methodology 41
3.1 Research Model and Hypothesis 41
3.2 Research Participants and Tools 45
3.2.1 Research Participants and Scope 45
3.2.2 Questionnaire Design and the Establishment of Reliability & Validity 46
3.2.3 Semi-Structured Interviewees 54
3.3 Data Collection and Analysis Methods 58
3.3.1 Data Collection 58
3.3.2 Pre-Test 60
3.3.3 Data Analysis Methods 62
Chapter 4 Data Analysis 67
4.1 Descriptive Statistics 67
4.1.1 Data Collection Period and Sample Size 67
4.1.2 Participants’ Demographics 67
4.1.3 Descriptive Statistics of Observed Variables 69
4.1.4 Homogeneity Testing 71
4.1.5 Normality Testing of Observed Variables 73
4.2 Common Method Variance Analysis 75
4.3 Reliability Analysis 76
4.4 Correlation Analysis 77
4.5 Measurement Model 78
4.5.1 Convergent Validity 78
4.5.2 Discriminant Validity 80
4.5.3 Model Fit Testing 81
4.6 Structural Model 82
4.6.1 Path Analysis of Overall Model 82
4.6.2 Path Analysis of Second-Order Model 83
4.6.3 Hypothesis Testing 85
4.7 Interview Results 87
Chapter 5 Conclusions 98
5.1 Discussions 98
5.1.1 The Impact of Psychological Needs on Intrinsic Motivation and Extrinsic Motivation 98
5.1.2 The Impact of Intrinsic Motivation on Developed Behavior 99
5.1.3 The Impact of Extrinsic Motivation on Developed Behavior 100
5.2 Contributions 101
5.2.1 Theoretical Implications 102
5.2.2 Practical Implications 103
5.3 Limitation and Future Research 105
APPENDIX I 117
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