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系統識別號 U0026-0102201909301100
論文名稱(中文) 探討雜誌App的行動閱讀設計
論文名稱(英文) Exploring Mobile Reading Design for Magazine App
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industries Design
學年度 107
學期 1
出版年 108
研究生(中文) 洪姍琪
研究生(英文) Shan-Chi Hung
學號 PA6051020
學位類別 碩士
語文別 英文
論文頁數 123頁
口試委員 指導教授-簡聖芬
口試委員-楊佳翰
口試委員-簡瑋麒
口試委員-陳紹謙
中文關鍵字 雜誌App  數位出版  行動閱讀  使用者經驗  使用者介面 
英文關鍵字 Magazine App  Digital Publishing  Mobile Reading  User Experience  User Interface 
學科別分類
中文摘要 本研究與天下雜誌進行合作,透過天下雜誌所提供的資料作為做為設計的基礎,以使用者經驗了解民眾在行動閱讀時的行為以及期待,並在分析使用者經驗後,能以使用者導向來設計雜誌App。以天下雜誌的實習經驗作為啟發,在過程中發現問題,作為研究主要目標。在制定了研究問題後,我設計了以行動研究作為基礎的三個循環設計,作為本研究的探索問題的實驗方法。
本研究回顧「行動閱讀」、「雜誌App」、「行動閱讀的使用者經驗」以及「行動閱讀的使用者介面」四類文獻。整理得知使用者在進行行動閱讀時會跳著讀、只看重點以及挑選閱讀內容,而且偏好多媒體呈現。App設計時首要考慮的使用者經驗,有策略、範圍、結構、骨架及表像等五個層次。而App介面設計則需注重功能、資訊架構、內容、設計及使用者輸入等五個面向。
本研究的首個行動循環為前導探索,以天下雜誌的實習經歷先進行檢討,而後舉行焦點團體訪談。由五位訪談者分享行動閱讀經驗,整理獲知手機使用率高、每次閱讀時間短、讀有興趣的文章及關注他人意見。
第二個行動循環著重功能導向設計,以前導探索所得推論雜誌App的功能需包含提示、互動、個人化及多媒體呈現,進行App原型設計。而後舉行使用性測試,從半結構式訪談進行編碼分析,顯示參與者對於App功能最關注互動,再則是提示與個人化,而多媒體則少有提及。
第三個行動循環著重介面導向設計,以雜誌App的介面作為重點進行閱讀頁面設計,分為小圖示集中互動版及大圖示分散互動版。在此階段同樣採取使用性測試,從半結構式訪談進行編碼分析,顯示參與者偏好小圖示集中互動,而雜誌文章則偏好翻頁式互動。此外,參與者也提出多種互動功能的建議。
行動研究的最後一個循環,經過前三個行動循環後,研究者歸納出關於雜誌App功能以及介面共八個問題,邀請了三位UI/UX業界專家進行訪談。專家回饋的編碼分析顯示雜誌App的功能需求大致如前面行動循環所得,而資訊精簡與篩選是提升功能的要點,補足前次行動研究之疑問,並根據目前的產業環境提出後續發展的建議。
本研究歷經四個行動循環的試驗,整理研究貢獻為確認行動閱讀的使用經驗元素為多媒體、提示及超媒體功能。此外,本研究的原型系統示範了個人化、互動性及簡單、一致性設計的重要。後續研究建議探索視覺以外之知覺互動方式,開拓多重感官的使用經驗。
英文摘要 Mobile reading is a new type of reading. Inspired by my internship experience at the CommonWealth Magazine Group, the thesis research focused on user experiences of Magazine APP on mobile devices. I explored research issues through Action Research cycles.
From the literature, mobile reading has become a norm. People browse and scan, spot keywords, skip and jump across contents while reading on mobile devices. Interface designs for mobile APP need to strive for consistency, provide shortcuts, and offer informative feedbacks. A comprehensive user experience design should consider strategy, scope, structure, skeleton and surface (interface) issues.
The research began with the action of designing an experimental CommonWealth Magazine APP. The experience led to a focus group study on functional requirements of magazine APPs. The result indicated that Prompt, Social Interaction, Personalization, and Hypermedia functions are preferred.
The experimental APP was revised to account for preferred functions in the second action cycle. The revised prototype was tested with selected users. Post-test interviews was analyzed to examine user experiences. The result showed that Personalization and Social Interaction functions were important; Hypermedia and Multimedia functions were fundamental; and Prompt function was crucial.
The third action cycle focused on interface designs. An alternative prototype with varied interface features was created. Both prototypes were tested with selected users and post-test interviews conducted. The result indicated that familiar interaction styles were preferred and rapid screen updates were priority.
For the final action, three UI/UX experts were consulted to gain further information. Interview records were analyzed. The experts while agreed with observations from previous action cycles also hinted on helping user discovering new contents.
To conclude, the research identified Multimedia, Hypermedia, Prompt functions are fundamental elements of Magazine APPs, and Personalization and Social Interaction functions are user-preferred elements. Prototype APPs have been implemented to demonstrate how these elements afford mobile reading experiences.
論文目次 摘要 I
Abstract III
誌謝 V
Table of Contents VI
List of Tables IX
List of Figures X
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Case Study-Common Wealth 2
1.2.1 The Background of CommonWealth 3
1.2.2 The Digitalization of CommonWealth 3
1.2.3 CommonWealth Daily News App 4
1.2.4 DB Program - Collaboration 5
1.3 Research Problem 6
1.4 Research Design 7
1.5 Thesis Organization 9
Chapter 2 Literature Review 9
2.1. Mobile Reading 9
2.1.1 Features of Mobile Reading 10
2.1.2 Mobile Reading Behavior 11
2.2. Magazine App 11
2.2.1 Types of Magazine App 12
2.2.2 Functions in Magazine App 12
2.2.3 The CommonWealth Experience 13
2.3. User Experience on Mobile App 14
2.4. User Interface on Mobile App 15
Chapter 3 Preliminary Exploration 17
3.1 Plans - CommonWealth Internship 17
3.2 Actions - Focus Group 18
3.3 Observations - Focus Group 19
3.3.1 Feedback on the questions 19
3.3.2 User experience of mobile reading from focus group 23
3.3.3 Functions of mobile reading App 26
3.4 Reflections 28
Chapter 4 Function Oriented Design 29
4.1 Plans - App Structure 29
4.2 Actions - Function Design of Prototype 32
4.3 Observations - Usability Testing 41
4.3.1 Observing Process 41
4.3.2 Discussions 43
4.4 Reflections 50
Chapter 5 Interface Oriented Design 51
5.1 Plans - App Structure 51
5.2 Actions - User Interface of Prototype 51
5.3 Observations - Usability Testing 61
5.3.1 Observing Process 61
5.3.2 Discussions 63
5.4 Reflections 67
Chapter 6 Feedback from Experts 68
6.1 Plans 68
6.1.1 Interview Information 68
6.1.2 Interview Contents 69
6.2 Actions 70
6.3 Observations 70
6.4 Reflections 73
Chapter 7 Conclusion 74
7.1 Research Contributions 74
7.2 Future Directions 75
Reference 76
Appendix A - Data Analysis of Focus Group Study 81
Appendix B – Data Analysis of Function Oriented Design Interviews 89
Appendix C - Data Analysis of Interface Oriented Interviews 100
Appendix D - Data Analysis of Experts Interviews 119
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