進階搜尋


   電子論文尚未授權公開,紙本請查館藏目錄
(※如查詢不到或館藏狀況顯示「閉架不公開」,表示該本論文不在書庫,無法取用。)
系統識別號 U0026-0102201621164700
論文名稱(中文) 使用符號意義設計文化產品
論文名稱(英文) Using Symbolic Meanings to Design Cultural Products
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 104
學期 1
出版年 105
研究生(中文) 石健宏
研究生(英文) Chien-Hung Shih
學號 P36021079
學位類別 碩士
語文別 英文
論文頁數 97頁
口試委員 指導教授-洪郁修
口試委員-吳豐光
口試委員-陳建旭
口試委員-李傳房
中文關鍵字 文化產品設計方法  文化意義  象徵互動理論  台灣茶文化 
英文關鍵字 cultural product design methods  cultural meanings  symbolic interactionism  Taiwan’s tea culture 
學科別分類
中文摘要 近年來文化產品已引起產業界與學術界的興趣與關注。文化產品不同於傳統著重於功能性的產品,其較著重於意義與情感傳達;然而,目前尚無一個適切的方法能協助設計師分析出文化意義,以利設計師使用文化意義來設計文化產品,面對此不足,本研究發展一個能夠幫助設計師分析出文化意義的設計工具,提供設計師一個分析文化元素的意義的架構,進而輔助設計師設計出富含文化意義的文化產品。
本研究包含三個部分:一、以「洋蔥模型」為基礎導入「符號互動理論」的觀點發展以「文化元素階層架構」為核心的文化產品設計工具。二、根據上步驟所發展之文化產品設計工具,以台灣茶文化為主題,招募6位茶文化專家進行半結構式訪談,萃取出台灣茶文化元素與其意義並建構出台灣茶文化的文化產品設計工具。再舉辦台灣茶文化產品設計活動,招募19位設計師(大學二年級設計系學生)設計茶文化的杯子,參與者被隨機分成實驗組(n=10;採用本研究所發展出之文化產品設計工具)與控制組(n=9;無採用本研究之文化產品設計工具)。並進一步分析有/無使用本研究所發展出之文化產品設計工具對文化元素與文化意義使用的影響。三、在南台灣,隨機招募128位一般消費者,採用問卷的方式評估兩組所產出的茶文化產品設計概念。結果顯示出本研究所發展之以文化元素階層架構為核心的文化產品設計工具能幫助設計師使用更多樣的文化元素與文化意義來設計文化產品,並且能顯著地提升文化產品設計概念的創新性(originality)與精神價值(spiritual value)。本研究之研究結果能有效地輔助設計師設計出富含創意與文化精神的文化產品,藉此提升其在全球市場的競爭性,同時也能為漸漸消失的傳統與在地文化注入新活力。
英文摘要 Recently, cultural products have raised tremendous interest in both the academic and industrial realms. The cultural product stresses meanings and emotional communication, which is different from the traditional function-oriented product. However, there is not an appropriate method for designers to elicit cultural meanings, and therefore they tend to fail embed proper meanings in the cultural products. In order to address this, this study adopts “Symbolic Interactionism” to develop a design tool which can be used to extract cultural elements and meanings to assist designers in designing cultural products that can reflect culture.
The study can be described in three primary phases. Firstly, it adopted the theoretical viewpoints of “Symbolic Interactionism” based on the “Onion Model” to develop the “Cultural Elements Hierarchy” which can be used to elicit the cultural elements and meanings. Secondly, this study conducted an experiment centered on Taiwan’s tea culture and its product design. Six tea culture experts were interviewed in older to extract the elements and meanings of Taiwan’s tea culture, and to generate a cultural product design tool suitable for Taiwan’s tea culture. A cultural product design activity was held and 19 designers were recruited to design cups representing Taiwan’s tea culture. The participants were randomly assigned into the experimental group (n=10; adopting the cultural product design tool) and the control group (n=9; not adopting the design tool). Thirdly, 128 consumers were recruited to evaluate the design concepts of the Taiwan’s tea culture products through a questionnaire approach in order to further examine the effect of using this cultural product design tool on the design of cultural products. This study found that the cultural product design tool can effectively assist designers in using various cultural elements and meanings to design cultural products. Furthermore, the results showed that adopting the cultural product design tool can significantly enhance originality and the spiritual value of cultural products. Accordingly, the cultural product design tool centered on the Cultural Elements Hierarchy developed in this study can effectively facilitate designers to generate cultural products with abundant creativity and cultural spirituality, which can promote the cultural value of the cultural products and revive traditional or local cultures which are getting disappeared.
論文目次 摘要 ii
SUMMARY iii
ACKNOWLEDGEMENTS v
TABLE OF CONTENTS vi
LIST OF TABLES ix
LIST OF FIGURES x
LIST OF SYMBOLS AND ABBREVIATIONS xi
CHAPTER 1 INTRODUCTION 1
1.1 Research Background and Motivation 1
1.1.1 The importance of the cultural product in the global market and culture 1
1.1.2 The current development of the cultural product design methodology in the academic realm 3
1.1.3 Adopting the theory of “Symbolic Interactionism” to develop an approach to eliciting cultural meanings 5
1.2 Research Purpose 6
1.3 Research Scope and Limitation 7
CHAPTER 2 LITERATURE REVIEW 9
2.1 The definition and interpretive metamodel of culture 9
2.2 Cultural product 12
2.3 The existing cultural product design methodology 14
2.4 The users would better appreciate the meaning-oriented designs 16
2.5 Applying Symbolic Interactionism into the design 18
2.5.1 The definition of Symbolic Interactionism 18
2.5.2 The relative application of Symbolic Interactionism 20
CHAPTER 3 The cultural product design tool: the Cultural Elements Hierarchy 22
3.1 The interpretation of culture: development of the Cultural Elements Hierarchy 22
3.2 The development of cultural product design tool 27
CHAPTER 4 METHOD 29
4.1 The outline of the experiment 29
4.2 Study 1: the construction of the Cultural Elements Hierarchy for Taiwan’ Tea Culture 31
4.2.1 Participants 31
4.2.2 Instruments 31
4.2.3 Semi-structured interviews 31
4.2.4 Data analysis 32
4.3 Study 2: Taiwan’s tea culture product design activity 33
4.3.1 Participants 33
4.3.2 Instruments 33
4.3.3 Between-subjects design experiments 33
4.3.4 Tea Culture products design activity 34
4.3.5 Data analysis 36
4.4 Study 3: the evaluation of the Taiwan’s tea culture product design concept 37
4.4.1 Participants 37
4.4.2 Questionnaire design 37
4.4.3 Data analysis 40
CHAPTER 5 RESULTS 41
5.1 The result of study 1: the Cultural Elements Hierarchy for Taiwan’s tea culture 41
5.1.1 The Cultural Elements Hierarchy for Taiwan’s tea culture 41
5.1.2 The Taiwan’s tea culture product design tool 45
5.2 The result of study 2: the outcome of the Taiwan’s tea culture product design activity 48
5.2.1 The design elements used in the Taiwan’s tea culture product design concepts 55
5.3 The result of the study 3: the result of customers’ evaluation 59
CHAPTER 6 DISCUSSION 63
6.1 The effectiveness of cultural product design tool 63
6.1.1 The domain of extracting and using cultural elements and cultural meanings. 63
6.1.2 The domain of applying “Symbolic Interactionism” and “Onion Model” to develop the “Cultural Elements Hierarchy.” 72
6.2 Summary 74
CHAPTER 7 CONCLUSION 75
REFERENCES 77
Appendix A The framework of tea culture expert interview 82
Appendix B The Chinese version of the questionnaire of tea culture product design concepts evaluation 84
Appendix C The Chinese version of Taiwan’s tea culture product design tool 88
Appendix D The Chinese version of twenty ideas selected by participants in the experimental groups 89
Appendix E The Chinese version of eighteen ideas selected by participants in the control groups 94
參考文獻 Aaker, Jennifer Lynn, Benet-Martinez, Veronica, & Garolera, Jordi. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of personality and social psychology, 81(3), 492.
Aitken, Robert, & Campelo, Adriana. (2011). The four Rs of place branding. Journal of Marketing Management, 27(9-10), 913-933.
Australian Government, Attorney-General's Department, Ministry for the Art. (2011). Creative Industries, a strategy for 21st Century Australia. Retrieved August 20, 2015, from http://arts.gov.au/creative
Battistella, Cinzia, Biotto, Gianluca, & De Toni, Alberto F. (2012). From design driven innovation to meaning strategy. Management Decision, 50(4), 718-743.
Blumer, Herbert. (1969). The methodological position of symbolic interactionism. Symbolic interactionism: Perspective and method, 1-60.
Borgman, Christine L. (1986). The user's mental model of an information retrieval system: an experiment on a prototype online catalog. International Journal of man-machine studies, 24(1), 47-64.
Bourges-Waldegg, Paula, & Scrivener, Stephen AR. (1998). Meaning, the central issue in cross-cultural HCI design. Interacting with computers, 9(3), 287-309.
Boztepe, Suzan. (2007). Toward a framework of product development for global markets: a user-value-based approach. Design studies, 28(5), 513-533.
Burbank, Patricia M, & Martins, Diane C. (2010). Symbolic interactionism and critical perspective: divergent or synergistic? Nursing Philosophy, 11(1), 25-41.
Chai, Chunlei, Bao, Defu, Sun, Lingyun, & Cao, Yu. (2015). The relative effects of different dimensions of traditional cultural elements on customer product satisfaction. International Journal of Industrial Ergonomics, 48, 77-88.
Chen, Liling, Kang, Jinsheng, Zhang, Leilei, Wang, Mengcheng, & Wang, Ding. (2014). The application of Han Dynasty cultural elements to modern product design. Paper presented at the Automation and Computing (ICAC), 2014 20th International Conference on.
Chien, Chiu-Wei, Chen, Si-Jing, & Chen, Jun-Liang. (2013). Designing “Hometown Feeling” Into Products Cross-Cultural Design. Methods, Practice, and Case Studies (pp. 41-50): Springer.
Cila, Nazlı, Hekkert, Paul, & Visch, Valentijn. (2014). “Digging for Meaning”: The Effect of a Designer’s Expertise and Intention on Depth of Product Metaphors. Metaphor and Symbol, 29(4), 257-277.
Commission., European. (2015 ). Creative Europe. Retrieved August 20, 2015, from http://ec.europa.eu/programmes/creative-europe/opportunities/index_en.htm
Crilly, Nathan, Moultrie, James, & Clarkson, P John. (2004). Seeing things: consumer response to the visual domain in product design. Design studies, 25(6), 547-577.
Cyr, Dianne, Head, Milena, & Larios, Hector. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International journal of human-computer studies, 68(1), 1-21.
Ewen, Stuart. (1999). All consuming images: The politics of style in contemporary culture: Basic Books.
Ford, Gabrielle, & Kotzé, Paula. (2005). Designing usable interfaces with cultural dimensions Human-computer interaction-INTERACT 2005 (pp. 713-726): Springer.
Gaver, W. (2001). Cultural Probes-Probing People for Design Inspiration. SIGCHI. DK.
Hanley, JH. (1999). Beyond the tip of the iceberg. Reaching today’s youth. The Community Circle of Caring Journal, 3(2), 9-12.
Hofstede, G, & Hofstede, GJ. (2005). Cultures and Organizations. Software of the Mind. 2005. McGrawHill, New York.
Hofstede, Geert. (1994). The business of international business is culture. International business review, 3(1), 1-14.
Hoft, Nancy L. (1995). International technical communication: How to export information about high technology: John Wiley & Sons, Inc.
Hsu, Chi-Hsien, Lin, Chih-Long, & Lin, Rungtai. (2011). A study of framework and process development for cultural product design Internationalization, Design and Global Development (pp. 55-64): Springer.
Huang, Elaine M, & Truong, Khai N. (2008). Breaking the disposable technology paradigm: opportunities for sustainable interaction design for mobile phones. Paper presented at the Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.
Karjalainen, Toni-Matti. (2007). It looks like a Toyota: Educational approaches to designing for visual brand recognition. International Journal of Design, 1(1), 67-81.
Kotler, Philip, & Gertner, David. (2004). Country as brand, product and beyond: a place marketing and brand management perspective. Destination branding: Creating the unique destination proposition, 2, 40-56.
Lawrence, Thomas B, & Phillips, Nelson. (2002). Understanding cultural industries. Journal of management inquiry, 11(4), 430-441.
Lee, Tzong-Ru, Svensson, Goran, Jian Chung Yuan, Benjamin, Tai Ping Chiu, Henrik, Ming Kao, Kun, & Wei Lin, Ching. (2009). A new business model for the gift industry in Taiwan. European Business Review, 21(5), 472-480.
Leong, Benny Ding, & Clark, Hazel. (2003). Culture-based knowledge towards new design thinking and practice—A dialogue. Design Issues, 19(3), 48-58.
Lin, Rung-Tai. (2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of a cross-cultural product design model. International Journal of Design, 1(2), 45-53.
Lin, Rungtai, Lin, Po-Hsien, Shiao, Wen-Shin, & Lin, Su-Huei. (2009). Cultural Aspect of Interaction Design beyond Human-Computer Interaction Internationalization, Design and Global Development (pp. 49-58): Springer.
Liu, Yu, Wang, Li, & Liu, Pei. (2014). On the Advantages and Disadvantages of Design Elements of Chinese-style Clothing in China. Paper presented at the Advanced Materials Research.
Ministry of Economy, Trade and Industry. (2012). Cool Japan / Creative Industries Policy. Retrieved August 20, 2015, from http://www.meti.go.jp/english/policy/mono_info_service/creative_industries/creative_industries.html
Moalosi, Richie, Popovic, Vesna, & Hickling-Hudson, Anne. (2007). Product analysis based on Botswana’s postcolonial socio-cultural perspective.
Moalosi, Richie, Popovic, Vesna, & Hickling-Hudson, Anne. (2010). Culture-orientated product design. International journal of technology and design education, 20(2), 175-190.
Nurkka, Piia, Kujala, Sari, & Kemppainen, Kirsi. (2009). Capturing users’ perceptions of valuable experience and meaning. Journal of Engineering Design, 20(5), 449-465.
O'Connor, Justin. (2000). The definition of the ‘cultural industries’. The European Journal of Arts Education, 2(3), 15-27.
Obenour, William, Patterson, Michael, Pedersen, Paul, & Pearson, Lynn. (2006). Conceptualization of a meaning-based research approach for tourism service experiences. Tourism management, 27(1), 34-41.
Pratt, Andy C. (2012). 23 The cultural economy and the global city. International Handbook of Globalization and World Cities, 265.
Richins, Marsha L. (1994). Valuing things: The public and private meanings of possessions. Journal of Consumer research, 504-521.
Rompay, Thomas, Pruyn, Ad, & Tieke, Peter. (2009). Symbolic meaning integration in design and its influence on product and brand evaluation. International Journal of Design, 3(2), 19-26.
Rung-Tai, Lin. (2007). Transforming Taiwan Aboriginal Cultural Features into Modern Product Design: A Case Study of a Cross-cultural Product Design Model. International Journal of Design; Vol 1, No 2 (2007).
Rusten, Grete, Bryson, John R, & Aarflot, Unni. (2007). Places through products and products through places: Industrial design and spatial symbols as sources of competitiveness. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 61(3), 133-144.
Schütte, Simon, & Eklund, Jörgen. (2005). Design of rocker switches for work-vehicles—an application of Kansei Engineering. Applied ergonomics, 36(5), 557-567.
Schwartz, Shalom H, & Bilsky, Wolfgang. (1990). Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications. Journal of personality and social psychology, 58(5), 878.
Scott, Allen J. (1997). The cultural economy of cities. International journal of urban and regional research, 21(2), 323-339.
Shen, Siu-Tsen, Woolley, Martin, & Prior, Stephen. (2006). Towards culture-centred design. Interacting with computers, 18(4), 820-852.
Smith, Andy, Dunckley, Lynne, French, Tim, Minocha, Shailey, & Chang, Yu. (2004). A process model for developing usable cross-cultural websites. Interacting with computers, 16(1), 63-91.
Soja, Edward W, & Scott, Allen J. (1996). Introduction to Los Angeles: city and region. The city: Los Angeles and urban theory at the end of the twentieth century, 1-21.
Solomon, Michael R. (1983). The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer research, 319-329.
Spencer, Jak, & Lilley, Debra. (2012). The effect of culture on sustainable behaviour in a design context.
Struch, Naomi, Schwartz, Shalom H, & Van Der Kloot, Willem A. (2002). Meanings of basic values for women and men: A cross-cultural analysis. Personality and Social Psychology Bulletin, 28(1), 16-28.
Suh, Munshik, Greene, Henry, Rho, Taeseok, & Qi, Qin. (2013). The role of relationships in service failure: A cross-cultural study—United States, China, and Korea. Services Marketing Quarterly, 34(3), 191-204.
Teague, Christine, Green, L, & Leith, D. (2013). Symbolic interactionism in safety communication in the workplace. Studies in symbolic interactionism, 175-199.
Throsby, David. (2015). The Cultural Industries as a Sector of the Economy. Routledge Companion to the Cultural Industries. Routledge, London. Forthcoming.
Van Biljon, Judy, & Kotzé, Paula. (2008). Cultural Factors in a Mobile Phone Adoption and Usage Model. J. UCS, 14(16), 2650-2679.
Van Oudenhoven, Jan Pieter, & Van der Zee, Karen I. (2002). Predicting multicultural effectiveness of international students: The Multicultural Personality Questionnaire. International Journal of Intercultural Relations, 26(6), 679-694.
Waldherr, Sonya, Sartori, Jessica A, & Adams, Barbara D. (2006). Cultural modelling: Literature review: DTIC Document.
Wang, Chun-Min, & Reeves, Thomas C. (2007). The meaning of culture in online education: Implications for teaching. Globalized e-learning cultural challenges, 1-17.
Zaltman, Gerald, & Wallendorf, Melanie. (1979). Consumer behavior, basic findings and management implications: Wiley.
Zhang, Juyan. (2005). World system and its agents: analysis of the registrants of Foreign Agent Registration Act (FARA). Public Relations Review, 31(1), 47-54.
Zhou, Yunxian, Windsor, Carol, Theobald, Karen, & Coyer, Fiona. (2011). The concept of difference and the experience of China-educated nurses working in Australia: A symbolic interactionist exploration. International journal of nursing studies, 48(11), 1420-1428.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2021-02-18起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2021-02-18起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw